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[ten][dubious – examine] Web content providers also manipulated some attributes in the HTML source of a web page in an make an effort to rank very well in engines like google.[eleven] By 1997, search engine designers identified that webmasters were being creating initiatives to rank very well within their internet search engine, and that some site owners ended up even manipulating their rankings in search engine results by stuffing internet pages with too much or irrelevant keywords and phrases. Early serps, which include Altavista and Infoseek, adjusted their algorithms in an effort to avert site owners from manipulating rankings.[twelve]
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 SEO may perhaps goal distinct kinds of search, including graphic search, video clip research, tutorial look for,[two] information research, and marketplace-certain vertical engines like google. Web optimization differs from nearby search engine marketing in which the latter is centered on optimizing a business' on line presence to make sure that its Web content will be exhibited by search engines every time a user enters an area seek for its solutions or services. The former as an alternative is more focused on countrywide or international queries.